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Marketing Resources: Library & Internet Guide

a select list of resources available on the Internet and World Wide Web

Databases | E-Journals  | E-Books
Associations & OrganisationsGuides & Tools

Business Focus is a current awareness and resource finding blog maintained by the Liaison Librarians for the School of Business. It's a great way of discovering new resources and keeping up to date on JCU Library issues that effect your studies.

Databases

  • ABI Inform Global - key international business database, with many marketing and advertising items. Links to the full text of many journal articles. Available via Proquest.
  • Asia-Studies Full-Text Online - the exclusive licensee for many of the region's most prestigious research institutions (including APEC, the Asian Development Bank and the East-West Institute brings together thousands of full-text reports and journal articlescovering 53 countries on a multitude of business, government, economic, and social issues.
  • Australian Bureau of Statistics - provides web based information and data collected and analysed by the Australian Bureau of Statistics, including household expenditure and income and demographic information.
  • Australian Public Affairs Indexing Service (APAIS) - a broad multidisciplinary resource focusing on Australia. It provides fulltext of articles where available. Available via Informit.
  • CSA Illumina - combined search of over 100 databases with links to full text of many articles.
  • DatAnalysis - provides reports for all companies listed on the ASX and other financial information. The Company Reports section provides comprehensive data for all ASX listed companies. These reports are updated daily from relevant ASX announcements and include details about each company such as a Business Summary, Directors & Management, Company History, Listing Details, Operational History, Takeovers, Capital Table, and Complete Annual Reports. A reporting tool allows you to create your own reports from the database to print or download.
  • Emerald Intelligence + Fulltext - full text of articles, has a strong business focus.
  • Expanded Academic ASAP - indexes articles of general academic interest. Links to the full text of many journal articles. Available via InfoTrac.

E-Journals (JCU Subscriptions)

A selection of key marketing journals available online (holdings differ between suppliers - check Tropicat for paper holdings and other other sources)

E-Books

JCU library provides access to a number of e-books, viewable by anyone with a current JCU account and an internet connected computer. These items are listed in Tropicat. A small sample of what's available follows:

Associations & Organisations 

Guides & Tools


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If this information is inadequate, incorrect, or can be improved in any way, please let us know